UA founder: This now allows both UA and Curry brand teams to leverage their respective strengths

According to previous reports, Warriors star Stephen Curry and Under Armor parted ways, ending their long-term cooperative relationship. Curry's personal brand will continue to develop independently.

Under Armor founder and CEO Kevin Plank: "This move allows both strong teams to play to their strengths. Under Armor is focused on creating product innovation and performance for athletes at all levels. Curry Brand has gained the independence to determine its own future. This is a good thing for Curry and a good thing for UA."