Official: Real Madrid and Adobe expand global cooperation to provide 660 million fans with new AI experiences

Real Madrid official website news, Real Madrid and Adobe have expanded their cooperation to provide fans with personalized AI experiences.

Real Madrid and Adobe announced an expanded global partnership that combines artificial intelligence, creativity, and marketing to provide a new level of AI-driven experiences to more than 660 million fans around the world. This cooperation is based on the shared vision of both parties to bring fans closer to the game through personalized services and enhance their connection with players and teams.

With the artificial intelligence capabilities (generative and agential) of Adobe Experience Platform and Adobe GenStudio, including GenStudio for Performance Marketing and Firefly Services, Real Madrid will be able to produce content at scale and provide each fan with a more relevant and personalized experience. Through Adobe Express, fans can also use easy-to-use brand templates to create posters, banners and social media content to share their passion for Real Madrid.

Butragueño, Director of Institutional Relations at Real Madrid, said: "At Real Madrid, we are constantly looking for new ways to connect with our fans so that they can feel part of the club wherever they are. Partnering with Adobe allows us to deliver more creative and personalized content to all Real Madrid fans."

Rachel Thornton, Director of Enterprise Marketing at Adobe, added: " For fans around the world, football is more than what happens on the pitch. The stories and passion of clubs, players and fans transform the sport from a competition into a community, turning 90 minutes into a way of life. Through the power of Adobe's artificial intelligence and agency technology, Real Madrid will be able to create and share these stories with its global fan base, strengthening its connection with them in every country."